It’s not all new, new, new round these parts. We do like a bit of old, old, old. Ask anyone who knows me well, that’ll be Cuz, and he’ll tell you I’ve never been much of one for ‘old’ music.
I’ve always meant to. Just kind of never got round to it. Too busy filling up on the new stuff. Interestingly, The Maker had a nothing pre-1990 without a reference rule. So if we mentioned The Who we had to prefix it with sixties rockers, The Who… Ridiculous, but there go. Apparently ver kids wouldn’t know who The Who were.
So, The Stones then. The Sony ad isn’t the only one that’s used ‘She’s A Rainbow’, easily my favourite Stones song, and one of the my favourite ever songs. Ever. Apple used it for i-Macs, the ones with, wait for it, the rainbow of colours. I had grape, it’s all I could get in 1999 when I went freelance. It’s still going, if a little slow, I only replaced it year before last. Surely they’re not supposed to be built to last that long? Couple of months past the guarantee is the norm, right?
Anyway, waffling again. The point is Apple and Sony have used a great song by a band who just don’t need the cash when there’s a ton of great bands who do. See, bands are increasingly having to make cash from non-traditional sources, so surely these huge corps should be sticking some money back in by licensing music by new flesh.
And Sony really should know better what with being one of the remaining major labels. Couldn’t they find a band worthy of soundtracking plasticine rabbits among their roster who could do with a few quid?
Fair play to Trident gum who slapped a wad in The Crimea’s direction recently, hopefully that’s just the tip of the iceberg. And who knows, if advertisers start supporting new talent maybe we’ll stop fast forwarding through them on the old Sky+ and watch their adverts. How about advert breaks becoming the new MTV?
Just a thought.