For heaven’s sake. Two lowercase letters and then some uppercase? Did ks Rhoads not go to school?
And once again we find ourselves in the States, Nashville, Tennessee to be precise where Mr Rhoads is well-known. And by crickey you don’t have to wonder why for very long. He’s blooming brilliant. Looks great, sounds great. Again, veering severely to the left of the field where all the music we know we like lives, but heck can he write a song. He can.
The track above – from his new album ‘The Wilderness’, which has been out since early March – has a real Pink Floyd-y vibe for a bit, then there’s some late night whistling, a huge string section breakdown, a choir, massive drums… oh, you know, it’s all a bit lacking in ambition. It’s a huge sound. And it’s not confined to just this track, the whole flipping album sounds that big, huge, vast. It’s like they’ve chucked everything they can get their hands on at it. Opener ‘Orphaned’ is ‘Be My Baby’ writ x-large, ‘Invincible Fortress’ has a haunting Beach Boys undertow to it and it pumps itself up before bursting with delight and if any advertising types are listening, the intro to the ridiculously jaunty ‘This Is Where I Come From’ really should be snapped up for some ad or other. Get in first eh and send me my finder’s fee? He even goes totally off piste with a bit of hip hop. Both ‘Chains’ and ‘Hiyayayayayaya’ have an Eminem vibe, but mostly, neither lose sight of the tunemongery on show.
Here is a man who crafts songs so hooky they catch fish while you’re not looking. He not only looks like a proper star, but like the sort you’d enjoy a beer or two with. Best of all though, he makes seriously clever pop music. The funny thing is, it’s so mainstream you have to stop and wonder why we’ve not gobbled ks up on this side of the pond. Talk about missing out. Funny old world.
Oh, and we really love the album cover. Made us smile.